Clearly Filtered Water Pitcher with Affinity Technology

Clearly Filtered Pitcher: The Broadest Contaminant Coverage in Pitcher Form

The Clearly Filtered pitcher uses Affinity Filtration Technology -- a multi-media filter combining activated carbon, ion exchange, and adsorption media optimized for PFAS (per- and polyfluoroalkyl substances) reduction. PFAS reduction in a gravity pitcher filter is extremely uncommon; most pitcher competitors use activated carbon only, which has poor PFAS adsorption at pitcher flow rates. Clearly Filtered achieves NSF/ANSI P473 certification for PFOA and PFOS reduction to below 70 PPT (the EPA advisory level) -- a distinction that separates this product from every major pitcher competitor.

365+ Contaminant Reduction

Clearly Filtered publishes reduction data for 365 contaminants on their website with specific percentage reduction for each. Key certifications: NSF 42 (chlorine), NSF 53 (lead, arsenic, chromium-6), NSF 244 (microbiological reduction), NSF 401 (pharmaceuticals, pesticides), P473 (PFOA, PFOS). No other pitcher on the market carries all five of these certifications simultaneously.

100-Gallon Filter Life and Slow Flow

The 100-gallon Affinity filter runs approximately 2-3 months for a family of four. Due to the multi-media formulation, the gravity flow rate through the filter is slower than Brita Standard (approximately 30-60 minutes to filter a full pitcher vs. 10-15 minutes for Brita). This is an inherent tradeoff of the denser, more comprehensive filter media. Plan for the longer fill time when the pitcher is in daily use.