Brita Standard 10-Cup Pitcher Water Filter

Brita Standard 10-Cup: The Category-Defining Pitcher

The Brita Standard pitcher is the most-sold water filter pitcher in the United States by unit volume. The OB06 uses Brita Standard filter technology -- a blend of activated carbon and ion exchange resin in a flat-disc cartridge that reduces chlorine taste and odor (NSF 42 certified), copper, mercury, and cadmium. At 40-gallon filter life, the Standard filter runs approximately 2 months for a household that refills the pitcher once daily.

Longlast Filter Upgrade

The OB06 pitcher is compatible with Brita Longlast filters (model OBB06) -- a 120-gallon filter that lasts 3x longer than the Standard filter and additionally reduces lead to NSF 53 levels. For households concerned about lead in drinking water (pre-1986 copper supply lines soldered with lead-tin), upgrading to the Longlast filter is the correct choice. The Longlast filter costs approximately $18 vs. $8 for Standard -- the per-gallon cost is equivalent, but replacement frequency drops from monthly to every 3 months.

Electronic Filter Change Indicator

The OB06 lid includes an electronic filter life indicator that counts down from 100% in 10% increments. The indicator is time-based (tracks days of use) rather than volume-based. In households that use the pitcher heavily (multiple daily refills), the indicator may not accurately predict filter depletion -- track usage by refill count rather than the indicator alone.